Dan Ariely is an Israeli American scientist and author. He serves as a professor of psychology and behavioral economics at Duke University. Ariely is the founder of the research institution the Center for Advanced Hindsight, as well as the cofounder of several companies implementing insights from behavioral science. Ariely’s TED talks have been viewed more than 15 million times. He is the author of three New York Times bestsellers for adults as well as many other books, including Misbelief: What Makes Rational People Believe Irrational Things.

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Books by Dan Ariely